Air Canada is looking for an Analyst, Paid Digital Media to support the monitoring, reporting, and optimization of Air Canada and Aeroplan’s digital media activities, and to help us navigate a fast-changing privacy landscape by enabling more effective use of our first-party data in digital spaneting campaigns. Joining the Air Canada Media Desk (ACMD) and reporting to the Manager, Digital Media Analytics, the individual will provide analytical insights and reporting support and will be responsible for delivering the data and analytics required to support campaign execution and understand trends and performance that will inform future strategies.The ideal candidate will bring a strong blend of experience in both data analytics and digital media. They will possess sharp analytical thinking and a willingness to challenge the status quo in order to drive business KPIs.

Reporting Development – Responsible for identifying improvements or efficiencies in existing reporting and tracking, recommending new reports to be developed, and incorporating additional data sources (e.g., website clickstream data, cross-channel revenue) as needed.Reporting Maintenance – Maintain existing digital media performance dashboards (for both always-on and promotional campaigns). Apply quality assurance best practices to identify and resolve data issues, and validate accuracy by cross-referencing with other data sources.Post-Campaign Reporting – In collaboration with Digital Media Managers, develop in-depth post-campaign reports focused on paid media. Provide recommendations on key data points, visualizations, and insights to drive actionable conclusions on campaign performance.Analytics Thought Leadership – Act as the subject matter expert on measurement standards and alternatives across the industry. Offer guidance on methodologies for spaneting/media analytics, attribution, and overall measurement strategies.Performance Trend Analysis – Use existing reporting tools and enterprise-wide data to deliver regular performance insights and deep dives that inform channel effectiveness, media tactics, and strategic planning.First-Party Audience Strategy – Provide recommendations on suitable first-party audience segments for paid media campaigns, and support list creation and data pulls in collaboration with internal teams and tools.Test Planning – Collaborate with Digital Media Managers and the Marketing Communications team to design testing strategies and roadmaps that support continuous optimization of digital media campaigns and initiatives.Automation & Efficiency – Identify opportunities to automate manual reporting processes and data workflows, leveraging tools such as scripts, dashboards, or business intelligence platforms to increase efficiency and reduce time to insight.

3+ years of experience in media analytics, digital spaneting, or a related field focused on performance measurementUniversity degree or college diploma in Statistics, Economics, Mathematics, Engineering, Computer Science, Operational Research, or other relevant data analytics disciplinesProficiency with relational databases and SQL for extracting and manipulating large datasetsExperience with programming or scripting languages such as Python or R, or ETL tools like Dataiku or AlteryxHands-on experience with business intelligence and data visualization tools (Power BI highly desirable)Strong analytical and problem-solving skills, with the ability to translate data into clear and actionable insightsExcellent written and verbal communication skills, with the ability to present complex findings in a simple and compelling wayProven ability to work collaboratively across teams and manage multiple priorities effectivelyStrong business acumen and a strategic mindsetExperience with web analytics tools such as Adobe Analytics or GA360, including building reports to monitor and optimize media spendFamiliarity with audience creation and floodlight setup in Google Campaign Manager 360Experience using digital advertising platforms such as Google Ads, DV360, SA360, and Meta Business ManagerUnderstanding of cross-channel attribution methodologies across paid and owned channelsExperience planning and executing A/B testing roadmaps to support media and channel optimization

May work in an environment with possible exposure to mild unpleasant or disagreeable conditions. Work responsibilities are performed in an environment with occasional exposure to one or more mental pressures.

Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.

Based on equal qualifications, preference will be given to bilingual candidates.

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.