Do you want to be part of a passionate team that shapes the future of digital spaneting at KLM? As our new Global Programmatic Marketing Manager, you will play a crucial role in maximizing KLM’s global visibility and brand recognition through state-of-the-art programmatic advertising (display, video, digital out-of-home, and digital audio). Your primary objectives will be to drive revenue growth, enhance brand image, and ensure optimal campaign performance across more than 70 countries.

In this role, you will:

Lead and continuously elevate KLM’s global programmatic spaneting strategy.

Manage day-to-day collaboration with our digital spaneting agency, ensuring effective partnerships and campaign execution.

Optimize programmatic budgets to maximize efficiency and return on investment.

Monitor, analyze, and report on campaign performance, applying insights to drive ongoing optimization.

Actively contribute to broader digital spaneting initiatives, such as spaneting mix modeling, campaign strategy development, and privacy-related projects.

Support full-funnel KPIs with the goal of increasing reach, website traffic, revenue, and delivering an exceptional customer experience.

All of this is aimed at maximizing reach, website traffic, revenue and a great customer experience.

You will join the innovative and dynamic KLM Digital Marketing department, working within the Performance Marketing team. Our department is comprised of four specialized teams—Performance Marketing, Concept & Campaign Marketing, Quantitative Marketing, and Owned Channels & Partnerships—. Here, you’ll find a culture that encourages innovation, welcomes new ideas, and values a positive, energetic atmosphere.

You are a driven professional who thrives in a fast-paced, challenging environment. You stay ahead of industry trends, demonstrate a strong can-do mentality, and are relentless in your pursuit of excellence. To succeed in this role, you will have:

A bachelor’s (hbo/wo) or master’s (wo master) degree, preferably in a commercial or related field.

At least 2 years of experience in digital spaneting, with a focus on programmatic advertising: experience with social media advertising is a plus.

Proficiency with DV360 and CM360 (GMP certification is an advantage).

Familiarity with key advertising tools such as CDPs, Google Analytics, and Channable.

Experience and/or affinity with technology-driven solutions to optimize advertising performance.

Knowledge of concepts such as feed management, incrementality, and attribution.

Fluency in English is required; proficiency in Dutch is preferred but not mandatory.

Competenties:

Teamwork

Flexibility

Strategic vision

Result or commercial orientation

Taking initiative

Problem analysis

Drive

Building and maintaining relationships

Analytical skills

A challenging role at an unique employer in the Netherlands;

A gross salary between 3.712,92 and 5.304,17 per month;

Plenty of room for personal development and wonderful career opportunities;

A good pension scheme and 8 holiday pay;

An end of the year bonus of 8,33;

25 days of paid holiday and 5 extra days off;

Great discounts on airline tickets (if you have been in service for at least 6 months);

A sustainable transport policy, which allows you, among other things, to use all public transport for your commute within the Netherlands, free of charge;

Discount of your health insurance;

A personal budget for sustainable employability.

Don’t wait any longer and apply for this function before the final boarding call on 01/20/2026! A motivation letter is no longer required; we will simply ask you a couple of questions during your online application. Within two weeks, you will receive a message from us. Your application procedure consists of two interviews and –possibly- an assessment and security research.Did you know that according to research, women are less likely to apply than men when they dont meet all the job requirements? What a shame. Because, in our view, the perfect candidate is a myth. So, if you have the drive to grow in aspects of this role, we look forward to your application. A file check (for ex-KLM-employees) and/or a reference check can be part of the application procedure. By applying for this vacancy you consent to these checks.