We have an exciting opportunity within our marketing analytics team for a Conversion Rate Optimisation specialist role. As the lead analytics person, you will be responsible for managing and overseeing the digital optimization program, A/B and MVT testing. This role requires a strategic thinker who can design and implement effective testing methodologies, analyse user experience data, and collaborate with various teams to drive meaningful results. You will work closely with digital product, design, technical, business, and agency teams to ensure alignment and achieve project goals. If you have a passion for digital optimisation, data analysis, a keen eye for detail, and the ability to work cross-functionally, we would love to hear from you.
In this role, you will:
- Build the understanding of and drive requirements across CCM&B for tracking, measurement and reporting. Identify gaps across the department, and work alongside teams to build knowledge of marketing analytics benefits and uses.
- Develop roadmaps for Digital Marketing support across CCM&B teams, identifying short and long term opportunities and agreeing on timelines for implementation.
- Build relationships with third parties, partners, suppliers, technology platforms and others to facilitate sourcing of data on performance of campaigns and programs. Ensure KPIs relevant to the CCMB teams can be tracked and measured, such that they can be used in-flight for optimization, post-campaign to gather learnings, or at the start of new campaigns/programs to develop strategies.
- Be accountable for ensuring documentation is created for all measurement frameworks, KPI development and reporting inputs for reference by teams within CCM&B as needed.
- Oversee the build of automated dashboards, reports and scorecards. Build training programs and communications for the CCM&B teams.
- Design predictive and forecasting models to support marketing planning and investment decisions across regions and channels. Understand the components of the models and work with internal and external teams to obtain the data necessary to drive the models.
- Remain at the forefront of analytics developments, bringing in new ideas, measurement models, and skillsets to ensure CCM&B remains current and relevant in this regard.
- Drive resolution of data quality issues, working with teams across the CCM&B department, the Emirates Group and external partners to ensure the quality and usability of data.
- Develop and train Marketing Analytics Specialists, providing guidance and support, and ensuring learning opportunities are made available so that the team continues to learn and grow. Ensure skillsets are developed in line with industry changes, including changes in marketing technology and data availability as well as marketing channels and practices.
- Maintain compliance to Emirates Group privacy principles and work with the Data Privacy Network Liaison within CCMB to ensure privacy and security of personal data is considered by design and default in all aspects of the role.
